Google Will Use 'FLoC' for Ad Targeting Once 3rd-Party Cookies Are Dead

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Source: The Hacking News
Google Will Use 'FLoC' for Ad Targeting Once 3rd-Party Cookies Are Dead
Signaling a major shift to its ads-driven business model, Google on Wednesday unequivocally stated it would not build alternate identifiers or tools to track users across multiple websites once it begins phasing out third-party tracking cookies from its Chrome browser by early 2022.
“Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while

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